Apollo Tyres
Logo Animation
Motion Graphics
The Challenge
Create two versatile logo animations for use across the client's internal communications. The animations needed to work across a range of applications, including opening and closing image slideshows, short-form videos and other marketing content, while offering distinct light and dark treatments for different contexts.
Create two versatile logo animations for use across the client's internal communications. The animations needed to work across a range of applications, including opening and closing image slideshows, short-form videos and other marketing content, while offering distinct light and dark treatments for different contexts.
My Approach
I researched the client's brand, exploring how their tyres, tread patterns, wheels and other visual assets were used across their website and existing communications. Using these elements as inspiration, I developed two distinct animation concepts, each with its own storyboard and visual direction.
I presented both concepts to the client, allowing them to select their preferred approaches before developing the final animations. I then incorporated their existing imagery, wheel photography, tread patterns and logo assets to create a series of bespoke motion sequences. Once the animation styles were established, I added music and sound effects to enhance the overall impact.
I researched the client's brand, exploring how their tyres, tread patterns, wheels and other visual assets were used across their website and existing communications. Using these elements as inspiration, I developed two distinct animation concepts, each with its own storyboard and visual direction.
I presented both concepts to the client, allowing them to select their preferred approaches before developing the final animations. I then incorporated their existing imagery, wheel photography, tread patterns and logo assets to create a series of bespoke motion sequences. Once the animation styles were established, I added music and sound effects to enhance the overall impact.
The Outcome
Two distinctive logo animations were created, giving the marketing and internal design teams flexible assets that are used across a range of internal and external communications.
Two distinctive logo animations were created, giving the marketing and internal design teams flexible assets that are used across a range of internal and external communications.
