MJM
Explainer Presentation
Presentation design
The Challenge
Create a pitch deck for a facilities management company specialising in supporting UK airports. Rather than simply showcasing services, the presentation needed to tell a compelling story about the value of partnering with MJM. It also had to function as both a live presentation and a standalone, voiceover-led video that could be shared digitally.
Create a pitch deck for a facilities management company specialising in supporting UK airports. Rather than simply showcasing services, the presentation needed to tell a compelling story about the value of partnering with MJM. It also had to function as both a live presentation and a standalone, voiceover-led video that could be shared digitally.
My Approach
As the presentation was developed specifically for a one-off high-value pitch, it didn't need to mirror MJM's existing marketing materials, this gave me the opportunity to create a distinctive visual style. I created a storyboard to establish the narrative before moving into design, ensuring the story was as considered as the visuals.
Using custom-built graphics and smooth flowing animations, I designed a presentation that guided the audience through MJM's capabilities in a clear, engaging, and memorable way. Every visual element was created to support the narrative and maintain momentum throughout the presentation.
As the presentation was developed specifically for a one-off high-value pitch, it didn't need to mirror MJM's existing marketing materials, this gave me the opportunity to create a distinctive visual style. I created a storyboard to establish the narrative before moving into design, ensuring the story was as considered as the visuals.
Using custom-built graphics and smooth flowing animations, I designed a presentation that guided the audience through MJM's capabilities in a clear, engaging, and memorable way. Every visual element was created to support the narrative and maintain momentum throughout the presentation.
The Outcome
The presentation was well received by both the company directors and marketing team and was used to pitch for a major UK airport contract. MJM went on to secure the contract, with feedback highlighting that the presentation gave them the confidence to present themselves as a strategic partner rather than simply a facilities management provider.
The presentation was well received by both the company directors and marketing team and was used to pitch for a major UK airport contract. MJM went on to secure the contract, with feedback highlighting that the presentation gave them the confidence to present themselves as a strategic partner rather than simply a facilities management provider.
