Bridgestone
Fastlane Promo Video
Motion graphics
The Challenge
Create a promotional video to introduce a new internal content platform for Bridgestone's sales, marketing and field teams. The video needed to clearly communicate what the platform was, how it worked and what content users could access, while creating excitement around the launch.
Create a promotional video to introduce a new internal content platform for Bridgestone's sales, marketing and field teams. The video needed to clearly communicate what the platform was, how it worked and what content users could access, while creating excitement around the launch.
My Approach
Having worked with Bridgestone previously, I was familiar with their visual identity and focused on developing a storyboard that introduced a fresh approach within the established brand. I used recognisable brand elements, including the bridge graphic and signature red diagonal line, as recurring visual devices and transitions throughout the video.
I designed the storyboard around the rhythm of the soundtrack, using music to inform the timing and movement of the animation. To bring the platform interface to life, I built custom 3D assets in After Effects, allowing me to create dynamic transitions and camera movements around the on-screen content. The storyboard was approved by the client without amendments before moving into production.
Having worked with Bridgestone previously, I was familiar with their visual identity and focused on developing a storyboard that introduced a fresh approach within the established brand. I used recognisable brand elements, including the bridge graphic and signature red diagonal line, as recurring visual devices and transitions throughout the video.
I designed the storyboard around the rhythm of the soundtrack, using music to inform the timing and movement of the animation. To bring the platform interface to life, I built custom 3D assets in After Effects, allowing me to create dynamic transitions and camera movements around the on-screen content. The storyboard was approved by the client without amendments before moving into production.
The Outcome
The finished promotional video successfully introduced the new platform and generated excitement around its launch. It was shared across multiple internal channels and used at a live event, where it was well received by the wider team. Following the success of the video, the client commissioned a second animation to support the platform's full launch.
The finished promotional video successfully introduced the new platform and generated excitement around its launch. It was shared across multiple internal channels and used at a live event, where it was well received by the wider team. Following the success of the video, the client commissioned a second animation to support the platform's full launch.
