Stanley
Consumer Personas
Presentation design
The challenge
To create a customer personas presentation to engage sales and marketing teams ahead of a new product launch. The existing presentation was
text-heavy and difficult to navigate, making it challenging to compare customer personas with Stanley products. The new design needed to support
a flexible presentation style, allowing the presenter to move between personas and product information.
To create a customer personas presentation to engage sales and marketing teams ahead of a new product launch. The existing presentation was
text-heavy and difficult to navigate, making it challenging to compare customer personas with Stanley products. The new design needed to support
a flexible presentation style, allowing the presenter to move between personas and product information.
My approach
I redesigned the presentation to be image-led, informed by research into Stanley’s website and brand collateral. I found that the brand consistently showcased people using its products rather than the products in isolation, so I used this insight to establish the visual direction.
I redesigned the presentation to be image-led, informed by research into Stanley’s website and brand collateral. I found that the brand consistently showcased people using its products rather than the products in isolation, so I used this insight to establish the visual direction.
To improve usability, I created a custom image-based navigation menu that enabled presenters to jump directly to individual personas or related product slides. Repeating key imagery throughout the deck reinforced each persona's story and created a more cohesive visual narrative, while the interactive navigation allowed presenters to adapt the flow to different audiences.
The Outcome
The redesigned presentation was well received by internal stakeholders and the sales and marketing teams. Feedback highlighted its stronger visual impact and memorable storytelling. The interactive navigation gave presenters greater flexibility and enabled more targeted conversations with retailers.
The redesigned presentation was well received by internal stakeholders and the sales and marketing teams. Feedback highlighted its stronger visual impact and memorable storytelling. The interactive navigation gave presenters greater flexibility and enabled more targeted conversations with retailers.
The presentation was more visually engaging and memorable and the navigation system, allowed sales and marketing teams to have more targeted conversations with retailers.
