Mediafly
Engagement Overview Video
Motion graphics
The Challenge
Create a visually engaging video to demonstrate the benefits of Mediafly's Engagement solution across a range of marketing channels. With limited screenshots and video footage available, the challenge was to communicate the product's features and benefits through visual storytelling and motion graphics rather than relying on product footage alone.
The video needed to work across the website, social media and live events.
Create a visually engaging video to demonstrate the benefits of Mediafly's Engagement solution across a range of marketing channels. With limited screenshots and video footage available, the challenge was to communicate the product's features and benefits through visual storytelling and motion graphics rather than relying on product footage alone.
The video needed to work across the website, social media and live events.
My Approach
As I was already familiar with Mediafly's brand and visual language, I was able to move directly into production to meet a tight turnaround. Working from the approved script rather than a storyboard, I developed the visual narrative alongside the animation.
I used the brand's existing shapes and graphic elements as the foundation for a series of custom animations. I also incorporated 3D device assets to present the available product screenshots in a more dynamic way, creating a balance between product interface and graphic storytelling.
I selected the soundtrack early in the process so that transitions and animation could be timed to the rhythm of the music. Finally, I added a voiceover generated from the approved script to bring the narrative together.
As I was already familiar with Mediafly's brand and visual language, I was able to move directly into production to meet a tight turnaround. Working from the approved script rather than a storyboard, I developed the visual narrative alongside the animation.
I used the brand's existing shapes and graphic elements as the foundation for a series of custom animations. I also incorporated 3D device assets to present the available product screenshots in a more dynamic way, creating a balance between product interface and graphic storytelling.
I selected the soundtrack early in the process so that transitions and animation could be timed to the rhythm of the music. Finally, I added a voiceover generated from the approved script to bring the narrative together.
The Outcome
The finished video combined product visuals, custom motion graphics and storytelling to create a more visually compelling way of communicating the Engagement solution. It was well received by internal stakeholders and the wider team and was used on the Mediafly website and at live events
The finished video combined product visuals, custom motion graphics and storytelling to create a more visually compelling way of communicating the Engagement solution. It was well received by internal stakeholders and the wider team and was used on the Mediafly website and at live events
