Zimmer
Biomet
Product App
Presentation design
The Challenge
Design a PowerPoint presentation that would look and behave like an app when displayed on mobile phones and tablets. This would be used by healthcare professionals and sales teams to identify solutions to best suit patient’s and customer’s needs. This was a brand new concept that would need to be created from scratch and would need to incorporate approximately 3,000 products.
Design a PowerPoint presentation that would look and behave like an app when displayed on mobile phones and tablets. This would be used by healthcare professionals and sales teams to identify solutions to best suit patient’s and customer’s needs. This was a brand new concept that would need to be created from scratch and would need to incorporate approximately 3,000 products.
My Approach
I researched healthcare apps to gain a good understanding of what the user interface should be like and used these insights to shape the presentation’s navigation and interaction.
The design centred around an interactive anatomical illustration, allowing users to select different areas of the body and navigate directly to relevant product information. To accommodate an extensive product range without overwhelming the user, I also designed custom drop-down menus that allowed a clean interface while reinforcing the app-style experience
I researched healthcare apps to gain a good understanding of what the user interface should be like and used these insights to shape the presentation’s navigation and interaction.
The design centred around an interactive anatomical illustration, allowing users to select different areas of the body and navigate directly to relevant product information. To accommodate an extensive product range without overwhelming the user, I also designed custom drop-down menus that allowed a clean interface while reinforcing the app-style experience
The Outcome
The presentation launched at a global Zimmer conference and has since been adopted by sales teams worldwide. Feedback highlighted the intuitive navigation and app-like experience, enabling users to locate relevant products more quickly and supporting more efficient conversations with healthcare professionals and customers.
The presentation launched at a global Zimmer conference and has since been adopted by sales teams worldwide. Feedback highlighted the intuitive navigation and app-like experience, enabling users to locate relevant products more quickly and supporting more efficient conversations with healthcare professionals and customers.
