Holland &
Barrett
Customer Journey Animations
Motion graphics
The Challenge
Create three explainer animations for Holland & Barrett to be shown at an annual staff conference. Each animation needed to communicate a different aspect of the customer experience, while incorporating relevant product imagery, music and voiceover. The challenge was to create engaging animations that would hold the audience's attention and clearly communicate key messages.
The three animations explored:
Create three explainer animations for Holland & Barrett to be shown at an annual staff conference. Each animation needed to communicate a different aspect of the customer experience, while incorporating relevant product imagery, music and voiceover. The challenge was to create engaging animations that would hold the audience's attention and clearly communicate key messages.
The three animations explored:
Digital Customer Journey
How Holland & Barrett connects the in-store and online customer experience.
How Holland & Barrett connects the in-store and online customer experience.
Improving Sleep
How Holland & Barrett integrated technology can help deliver more relevant services to customers.
How Holland & Barrett integrated technology can help deliver more relevant services to customers.
Customer Personas
How Holland & Barrett customer data is used to provide more personalised advice across different customer segments.
How Holland & Barrett customer data is used to provide more personalised advice across different customer segments.
My Approach
Working from client-approved scripts, I developed a storyboard for each animation, mapping the voiceover to the visuals and establishing the narrative and pacing. I researched existing Holland & Barrett imagery and visual references to create a style that felt aligned with the brand while giving the animations a distinct visual identity.
Working from client-approved scripts, I developed a storyboard for each animation, mapping the voiceover to the visuals and establishing the narrative and pacing. I researched existing Holland & Barrett imagery and visual references to create a style that felt aligned with the brand while giving the animations a distinct visual identity.
I developed a consistent set of characters and custom assets that could be used across all three animations, creating a cohesive graphic style while allowing each story to have its own identity. Once the designs were approved, I created an initial animation test to establish the movement, transitions and pace before developing the full animations.
Working closely with the client throughout the process, I refined the animations before adding the final voiceover and backing tracks to bring the three pieces together
Working closely with the client throughout the process, I refined the animations before adding the final voiceover and backing tracks to bring the three pieces together
The Outcome
The three animations were successfully presented at a Holland & Barrett annual staff conference. They were well received by the client, with feedback highlighting that the information was easy to follow and that the visual storytelling helped create a stronger connection with the content.
The three animations were successfully presented at a Holland & Barrett annual staff conference. They were well received by the client, with feedback highlighting that the information was easy to follow and that the visual storytelling helped create a stronger connection with the content.
